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BRANDING
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“Identity is cause;
brand is effect.”
Larry Ackerman
Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.
STRATEGY
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“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
Strategy is an action that managers take to attain one or more of the organization’s goals. Strategy can also be defined as “A general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process”.
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