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CONTENT
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“My crown is called content,
a crown that seldom kings enjoy”
William Shakespare
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
CREATIVITY
"Creativity is piercing the mundane to find the marvelous"
Bill Moyers
Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.
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